• Sharon Brandwein

Meet Enunciate's Editorial Assistant

“It’s never too late to be what you might have been.” — George Eliot

I discovered this quote one day as I was reading a book with my then 9-year old. That book was The One And Only Ivan by Katherine Applegate. I opened the front cover and lingered on the page for some time.

At that point in my life, I was a stay-at-home mom. Choosing to be because no one was better equipped to take care of my children than me. After a few years of making sure that we always had the “good cookies” and dinner on the table by five, I felt the need and desire to do something more.

When the time came to figure out what was next, I had the latitude to do whatever I was passionate about, not what was necessary to pay the bills.

The big question was: What was I passionate about?

Following my passion for writing

In a sense, my answer to that is words. In our home library, my dad had a copy of Merriam-Webster's Ninth New Collegiate Dictionary, and from time to time, I used to read it. Yes, I was the kid who read the dictionary.

I found words so fascinating. But beyond the origins and meaning of words, I have always been in awe of the human ability to string them together in deeply profound and beautiful ways.

I never expected that I would ever be one to “reinvent myself.”

But here we are.

As a stay-at-home mom, I spent a lot of time on Pinterest. Generally, my time there was often spent in search of ways to make chicken less boring and learning how to arrange cupcakes in the shape of any number of Disney princess dresses. Once or twice, I clicked on a post about blogging and before long, the Pinterest algorithms had my number. So, my first steps toward reinvention started in the blogosphere.

A dramatic introduction to blogging

Every blogging 101 post will tell you to blog about what you know and what you care about, so I chose to start a blog about fashion. Initially, it was a thrill. I wrote blog posts and took pictures. I figured out how to operate WordPress on my own.

The road before me was filled with possibilities. So much so that I wrote an essay to process all that was happening. My essay addressed the fears I had about the world passing me by, while I took time out to be a stay-at-home mom -- which was so incredibly important to me. I also wrote about how exciting it was to have something to focus on beyond motherhood and how I wanted to set a positive example for my girls. I was proud of that essay, so proud that I wanted to share it with the world.

I sent that first essay out into the world with little hope that anything would ever come of it. A few days later, I got my first acceptance. I was going to be published! Then, a few days later, believe it or not, an editor from ABC News contacted me and asked to reprint it.


If I was looking for a nudge from the universe, this was it.

From that moment on, I called myself a writer.

Launching a new career as a writer

Soon, I found myself among the select few trying to figure out how to turn my writing skills into a viable source of income.

I applied for an internship with a large publication and worked my way up to be an SEO analyst and blog writer for one of their divisions.

When I was ready to expand my repertoire, I applied for the editorial assistant position at Enunciate. As it turned out Rachel and I actually grew up in the same city, two blocks and about two decades apart as my friend so “nicely” put it. But our first conversations were great, and my test projects passed muster.

My work with Enunciate keeps me on my toes. In one day, I create content for diverse clientele in an array of industries. I’ll write a social media post for an eldercare concierge service, edit copy for a movement for Jewish moms, send a pitch to a fintech journalist, and create a LinkedIn metrics report for an innovation expert… I even get to flex my graphic design skills from time to time, which is always fun.

Each day, I am amazed by our fascinating and inspiring clients. So many of them are successful entrepreneurs who are continuing to make their mark on the world in their second act. They are building impressive businesses that meet real needs and provide real solutions. At the same time, they have families that they are deeply devoted to.

Who says we can’t have it all?

While my journey is far from over, there are a few things that have become abundantly clear. Endings and beginnings are what you make of them, and everything is a process. As it turns out, “becoming who you’re meant to be” is an ongoing exploration throughout life. And I’ve been fortunate to discover “my calling” multiple times.


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