Mr. Handyman of Wheaton-Hinsdale wanted to expand its customer base and develop repeat customers by sharing how its high-quality work and customer experience are unlike those of any other handyman service.
Enunciate created a range of compelling billboard copy for various customer segments that captured Mr. Handyman’s added value.
Co-owner Kim Owczarzak said: “Rachel and her team did a great job in developing customer segmented branding for our small business. They gathered insights, listened to feedback and designed many new and fresh brand creatives. All of the brand ideas developed were on point with each of the customer segments and we have been utilizing them in all forms of our communications.”