Do people know what your company does?

A common complaint I hear from business owners: 

“People don’t really know what we do.”

Well, there’s a reason for that.

You aren’t continuously telling them what you do in a clear, concise, and easy-to-understand way.

The fix:

Core messaging. 

The key is to create 3-4 statements that accurately, crispy capture what you do — and that you can weave into copy over and over and over again.

The ultimate goal? 

Your audience hears your core messaging so much that they repeat it back to you.

Possible? Absolutely! 

I’ve seen it happen time and time again and it’s the best!