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“Should I comment on what’s going on in the world?”

Writer's picture: EnunciateEnunciate

This is a question we get all the time from our mission-driven clients.


The news is frightening and they see various contacts posting about it on various platforms — should they do so, too?


Well, there is no one right answer. 


But there is a process to making this decision: 


1. Identify the major news item in question.


2. Consider how the news item relates to your work and impacts your audience.


3. Reflect on how commenting on it aligns with your business goals.


4. Explore how competing/like-minded organizations are commenting on it — if at all.


5. Focus on your entire audience and ask, how might they react to your commentary in both positive and negative ways? Consider the impact that it will have on your brand and business.


6. Assess how you might comment on this news item in your brand voice and in a way that speaks to your audience. 


Know this: your social media platforms do not need to present every single thing you care about and believe in.

And each one can serve it own purpose.


Perhaps Facebook is where you highlight the personal, timely causes you care about, Instagram is just for day-in-the-life shots, and LinkedIn is where you share your business insights.


Not only is there no one right answer, but your answer may vary every single time.


One thing that takes the pain out of these decisions:


Creating a document that outlines scenarios that you might respond to and how you might respond.


Interested in getting specific insights for your organization? Send us an email. We’d be happy to chat.

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