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Enunciate is a creative content agency that delivers real communication – the kind that happens between living, breathing, and feeling people. Our offerings include: web copy, brand language, social media copy, public relations material, and other creative content. Enunciate is looking for a dedicated and driven individual who lives to write, loves to edit, and gets fired up about organization.


This is a multifaceted position that combines editorial/creative work with administrative tasks. You’ll work closely with Enunciate’s CEO on a wide range of clients – from tech to Jewish nonprofit to health and wellness. We’re looking for someone who is detail-oriented, adaptable, thoughtful, excited to learn new things, and super prompt. A can-do spirit is key!


Responsibilities:

-Creating content plans for social media, blog posts, and emails

-Drafting social media content, blog posts, and email blasts

-Creating content reports for clients

-Managing clients’ projects and calendars

-Conducting background research on clients’ campaigns


The position is part-time (20 hours per week) and remote.


Candidates should have previous experience in writing, editing, and project management.

If this position excites you, send your resume, cover letter, and three clips/writing samples to rachel@enunciate.xyz.

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  • Sharon Brandwein


“It’s never too late to be what you might have been.” — George Eliot


I discovered this quote one day as I was reading a book with my then 9-year old. That book was The One And Only Ivan by Katherine Applegate. I opened the front cover and lingered on the page for some time.


At that point in my life, I was a stay-at-home mom. Choosing to be because no one was better equipped to take care of my children than me. After a few years of making sure that we always had the “good cookies” and dinner on the table by five, I felt the need and desire to do something more.


When the time came to figure out what was next, I had the latitude to do whatever I was passionate about, not what was necessary to pay the bills.


The big question was: What was I passionate about?


Following my passion for writing


In a sense, my answer to that is words. In our home library, my dad had a copy of Merriam-Webster's Ninth New Collegiate Dictionary, and from time to time, I used to read it. Yes, I was the kid who read the dictionary.


I found words so fascinating. But beyond the origins and meaning of words, I have always been in awe of the human ability to string them together in deeply profound and beautiful ways.


I never expected that I would ever be one to “reinvent myself.”


But here we are.


As a stay-at-home mom, I spent a lot of time on Pinterest. Generally, my time there was often spent in search of ways to make chicken less boring and learning how to arrange cupcakes in the shape of any number of Disney princess dresses. Once or twice, I clicked on a post about blogging and before long, the Pinterest algorithms had my number. So, my first steps toward reinvention started in the blogosphere.


A dramatic introduction to blogging


Every blogging 101 post will tell you to blog about what you know and what you care about, so I chose to start a blog about fashion. Initially, it was a thrill. I wrote blog posts and took pictures. I figured out how to operate WordPress on my own.


The road before me was filled with possibilities. So much so that I wrote an essay to process all that was happening. My essay addressed the fears I had about the world passing me by, while I took time out to be a stay-at-home mom -- which was so incredibly important to me. I also wrote about how exciting it was to have something to focus on beyond motherhood and how I wanted to set a positive example for my girls. I was proud of that essay, so proud that I wanted to share it with the world.


I sent that first essay out into the world with little hope that anything would ever come of it. A few days later, I got my first acceptance. I was going to be published! Then, a few days later, believe it or not, an editor from ABC News contacted me and asked to reprint it.


Wow.


If I was looking for a nudge from the universe, this was it.


From that moment on, I called myself a writer.


Launching a new career as a writer


Soon, I found myself among the select few trying to figure out how to turn my writing skills into a viable source of income.


I applied for an internship with a large publication and worked my way up to be an SEO analyst and blog writer for one of their divisions.


When I was ready to expand my repertoire, I applied for the editorial assistant position at Enunciate. As it turned out Rachel and I actually grew up in the same city, two blocks and about two decades apart as my friend so “nicely” put it. But our first conversations were great, and my test projects passed muster.


My work with Enunciate keeps me on my toes. In one day, I create content for diverse clientele in an array of industries. I’ll write a social media post for an eldercare concierge service, edit copy for a movement for Jewish moms, send a pitch to a fintech journalist, and create a LinkedIn metrics report for an innovation expert… I even get to flex my graphic design skills from time to time, which is always fun.


Each day, I am amazed by our fascinating and inspiring clients. So many of them are successful entrepreneurs who are continuing to make their mark on the world in their second act. They are building impressive businesses that meet real needs and provide real solutions. At the same time, they have families that they are deeply devoted to.


Who says we can’t have it all?


While my journey is far from over, there are a few things that have become abundantly clear. Endings and beginnings are what you make of them, and everything is a process. As it turns out, “becoming who you’re meant to be” is an ongoing exploration throughout life. And I’ve been fortunate to discover “my calling” multiple times.

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  • Rachel Sales

Updated: Jan 10, 2019


When Emily Berg, the CEO of Matana, an Israeli subscription box company, hired us to launch her company’s PR campaign, I was thrilled. As former members of Femme Founders, a group for women entrepreneurs in Tel Aviv, we used to meet once a month to set goals that would turn our side hustles into the companies of our dreams. Only a few years later, Matana has shipped thousands of boxes with its high-quality Israeli flavors and delicacies to customers around the world.


Now, our goal was to get great media attention for Matana. But first we needed to figure out: What was the news?


Matana first launched in 2015, but a few things had recently changed:


1. They’d changed their name.

2. They’d taken on new partners.

3. They’d grown from a one-woman operation run out of Emily's living room to a bigger company with a warehouse.


But what was newsworthy about the company? Why would journalists care about Matana now?


These were questions that we returned to every single week. As we uncovered new angles, we targeted additional journalists and revamped our pitches.


Check out the angles that stuck -- and all of the media coverage they brought Matana:


The Perfect Holiday Gift


We launched our PR campaign about a month before holiday season -- which was perfect timing for getting a fantastic gift like Matana featured. We tracked down every journalist and publication that covered holiday gift guides last year and reaped the following coverage:


Time Out Israel


Getting Matana featured in a top publication was a major win. Time Out Israel included Matana in one of its awesome gift-giving guides.

"The subscription boxes contain Israeli-made items, including options like camel-milk soap, za’atar pesto, and anise-flavored wildflower honey."

The Jewish Week


In The Jewish Week’s delightful Hanukkah gift guide, Matana found itself in good company and was featured right after Ruth Bader Ginsburg-inspired scrunchies and leggings.

“Support the work of Israeli artisans and enjoy the fruits of their labors. Matana (which means gift in Hebrew) is a subscription box service that brings together unusual and socially-conscious offerings from all over Israel."

St. Louis Jewish Life


Matana got a nice mention in the St. Louis Jewish newspaper's gift guide.

“On the subject of Israel, Matana, the Hebrew word for gift, delivers curated gift boxes with items made by artisans and artisan businesses in Israel, from kibbutzim to factories to family-run farms.”

Israeli Entrepreneur & Curator


Emily has had an unlikely path -- leaving Canada and a future career in human rights law to become an Israeli entrepreneur and curator -- and her journey grabbed the attention of exciting publications.


Time Out Israel

Time Out Israel's Q&A with Emily tapped into her expertise as a curator of Israeli food and products. It was great publicity for Emily -- and for many of Israel’s small artisans. Plus, it was featured both online and in print!


Jewish Journal

Journalist Deborah Danan wrote a stunning piece about Emily’s fascinating journey for the “Humans of Israel” column in LA’s Jewish newspaper.

“A Birthright trip when she was 18 planted the seeds for her to eventually quit a comfortable life in Toronto – and abort a legal career in the process – to move, but she had no real understanding of Israel and its people. It was only once she started traveling around the country on her own that she encountered the wealth of niche communities the Holy Land has to offer, and eight years on she continues to be surprised.”

Success Story from Canada


Canadian pubs love reporting on their people -- and Canadian Jewish publications are especially excited to cover their own.  


Canadian Jewish News



Emily grew up with the Canadian Jewish News delivered to her home every week, so this big feature was a dream come true. Their Israel correspondent wrote a beautiful piece about Matana’s mission and Emily’s journey.

“Israel may be a small country, but Matana is dedicated to helping gift box recipients open doors and look inside small communities that are far off the beaten path.”

Jewish Independent


Another Canadian Jewish publication published a lovely piece about Emily's story and Matana's growth:

“A Toronto native who moved to Israel in 2012, Berg developed the idea for Matana when her then-boyfriend, now husband, was called to serve in reserve duty in Gaza in Operation Protective Edge in 2014. During the tense time, Berg wanted to find a way to showcase Israel’s many sides to a global audience while supporting Israel’s artisans, whose businesses suffered during the conflict.”

Trendy Middle Eastern Food


There’s a surge of Middle Eastern restaurants and cookbooks, and ingredients, like tahini and za’atar, spicing up the American culinary scene. Because Matana delivers these flavors across the globe, we were able to tap into the trend.


Forward


A great piece in the Forward's "Eat, Drink + Think" section called Emily "the face of Israel’s small businesses." This piece was also included in the Jewish Insider daily email, which was republished in Ha'aretz!

“You think you understand Israel, you think you’ve seen everything and met every kind of person there is to meet,” she says, “and then out of nowhere there’s this treasure you didn’t know existed.”

From the Grapevine


A site focused on Israel’s innovations, From the Grapevine called Matana, “the perfect gift for your foodie friends” and captured the incredible tastes and textures that Matana offers in each box.


"For a foodie like me, knowing the foods I’m enjoying have such a rich history takes the culinary experience to a new level. And receiving a box of new and exciting high-quality Israeli treats each month? That’s something everyone on your gift list can appreciate."

Subscription Boxes


With an increasing array of subscription box companies, there are also tons of bloggers writing reviews.


TechWalla

Jill Layton from TechWalla wrote that Matana offers “unique products with inspiring stories.”


Within three months, we ran a successful PR campaign, landing 11 pieces (so far!) and reaching diverse audiences around the world.


Got an amazing company that you think deserves some media attention? I’d love to hear all about it. Email me at rachel@enunciate.xyz and let’s schedule a time to chat.

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