Challenge
PositivityTech launched the Bias Index, identifying banks’ customers’ complaints about discriminatory and racist practices. To combat institutional discrimination, PositivityTech wanted to gain exposure for this critical tool.
Achievement
Strategic public relations efforts landed PositivityTech’s Bias Index in top industry publications, including American Banker, Banking Dive, Fintech Times, and BAI.
Impact
PositivityTech’s timely coverage amplified the platform’s capabilities, and led to speaking engagements and potential client meetings.
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