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Inside a competitive review & audience audit

Writer's picture: EnunciateEnunciate

Updated: Jan 28

“I feel energized.”


This was the feedback that we received from a new client after presenting his first-ever LinkedIn Competitive Analysis & Audience Audit — the precursor to crafting his LinkedIn Strategy.


And we were thrilled — because we felt energized by our findings, too!


Before many of our clients start working with us, they use LinkedIn — but they do so sporadically, without goals in mind, and without a sense of best practices that turn a pretty good post into great content that gets seen.


They know they need to use LinkedIn, but they aren’t sure how to do so effectively — or what they’re trying to accomplish with it.


✍️ Should they post articles they write just minutes after they’re live?


🥞 Should they share photos of their brunch with a long-time colleague?


🗣️ Should they weigh in on the most recent news in their industry, and join the chorus while hoping to stand out?


We don’t start by sharing answers.


We start by asking questions and digging into what’s working and what’s not.


In our competitive analysis, we explore effective thought leaders in each of our clients’ specific industries and highlight what they’re doing well and why.


In our audience audit, we take a look at each clients’ specific audience members and spotlight the kind of content they actually engage with. 


And these findings differ dramatically from industry to industry and from client to client — and set the stage for the goals and strategy that will serve as the foundation for the content ahead.


And yes, it’s energizing — because, all of a sudden, a plan begins to take shape and our client sees they’re navigating the LinkedIn and thought leadership terrain with trusted experts that get them and are here to help them succeed.

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