Prediction pieces, top 10 year-in-review highlights, happy holiday videos â it must really be December!
Not only do I love ingesting these pieces (who doesnât?), but at Enunciate, weâve also been busy creating them for our clients. (Check out two here and here.) Plus, itâs given us a chance to reflect on this past year, consider our clientsâ milestones and achievements â and to ask ourselves what weâve learned from it all.
âïž What will we stop or continue doing?
âïž How will we evolve with the times?
âïž What are the new goals that weâre setting our sights on?
âïž And why does it matter?
With that in mind, Iâm so excited to share my own 2024 highlights with you:
1. Writing the news with our clientsâ stories
With excellent storytelling and a timely touch, PR really is the power to shape the news. This year, we worked with our clients to land great press and important exposure for their organizations, including:
American Banker:Â Social impact fintech SpringFour acquired by debt recovery firm
The Atlanta-Journal Constitution:Â Atlantans must speak out for the unconditional release of Israeli hostages
BigDATAwire:Â The Hidden Value of Customer Complaint Data
Banking Dive:Â Ex-Bank of America lawyer builds female-focused investment app
2. Getting together with clients IRL
Yes, weâre remote first and always, and yet, itâs a true joy when weâre able to connect with our clients â the people we communicate with day in and day out â in person. Some highlights from 2024 included spending the day at North Shore Hebrew Academy High School and wishing we could go back in time, immersing ourselves in MÂČâs 18x18 summit and Senior Educators Cohort seminar, and heading to DC for a fascinating discovery session with leaders in the architecture, engineering, and construction space.

3. Guiding educational leaders to amplify their impact
It was a pleasure to lead workshops for Prizmah, all focused on helping school leaders tell their stories, engage their communities, and increase their prospective student base. I especially loved collaborating with the Prizmah team, whose feedback was essential in delivering these interactive and impactful sessions even amid challenging times.
4. Expanding the reach of industry leadersâ thought leadership
One of my favorite things is kicking off content creation with industry leaders who have so much knowledge and expertise but have yet to share it with the world. I know that once we begin, theyâll build their brand and increase their engagement both online and offline in incredible ways. Plus, on a personal note, I love the opportunity to learn from fascinating, brilliant people like this head of school, educational consultant, AEC founder, and womenâs philanthropy manager.
5. Sharing my own thought leadership
This year, I set out to do for myself what we do for our clients every single day â share my expertise and build my own personal brand. As to be expected, I love writing and creating, so not only has this endeavor been good for business, itâs also been a lot of fun! Plus, itâs led to great results: more people understanding our scope of work plus connecting with new clients. Check out some posts here: 38 professional learnings from 38 years, why you look great, unboxing client marketing material, and how to get started on social media.
6. Diving into AI with a full heart
In September, I flew to San Francisco for Nas Summit â which provided a crash course in AI-powered content creation from a range of experts. Within 36 hours, I was hooked, spending the plane ride home hungrily trying out new tools. Since then, our team has tapped into AI for template creation, prompts, idea generation, and more. Sometimes I joke that I should change my name to R-AI-chel, but Iâm not quite there yet.

7. Joining a community for women in fintech
If you work in fintech and donât follow Nicole Caspersonâs Fintech is Femme, please do! This year, our team attended three of Nicoleâs fantastic events, connecting with tons of other people in the field â including a new client, upping our content, and most of all, enjoying how empowering it is to be in a room with other women in fintech. I hope that one day these communities exist for all of the industries we serve!
8. Transforming educational programming into content that wows
We are privileged to work with a number of educational organizations, and create strategies that go beyond simply sharing updates. Instead, we create content to drive their recruitment and engagement goals â shedding light on programming that connects to their mission and showcases their everyday and long-term impact. Some of our recent faves include this one and this one.
9. Working alongside talented and kind individuals
Key to agency success is working well with so many different clients who have so many different needs, personalities, and communication likes and dislikes â and ensuring we flex and adapt as needed while always thinking ahead. Thatâs why weâre grateful that our team, with members located from New York to Boston and from Canada to Italy, is not only talented and smart, but also super kind, receptive, and excited to do great work.
10. Letting curiosity and passion lead the way
If you donât absolutely love what you do, why spend your days doing it? Thatâs my mindset, and I know how fortunate I am to not only be multi-passionate, but to give my curiosity and passion free rein every day. Our clientsâ missions and work genuinely excite us â as does spreading awareness of the amazing things theyâre doing in the world. What a gift it is to not only learn from industry leaders, but to ensure their communities can as well.
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